This course is offered for Information Systems majors, and the focus is naturally on the electronic aspect of marketing. Electronic marketing (e-marketing) is an area of study that combines marketing strategy with information technologies. It is one of the most significant developments in marketing in decades and represents an extremely dynamic area. E-marketing specifically addresses those marketing exchanges that are carried out, fully or partially, in an electronically networked marketplace.

The primary form of instruction used in this course is the case method. Through the case method, you will be exposed to real-life situations that create a challenging learning environment in which you can share opinions and perspectives and learn from one another. Conceptual and real cases, international and local cases, and video and Web cases are all included.